360dialog charges per number. CCX charges one plan for the whole team

360dialog bills a monthly fee for each WhatsApp number and passes the Meta rate through on every message. CCX publishes one all-in price per message and a monthly plan that covers the platform. On the message alone, 360dialog is lower; on the month, it depends on what you need around it.

360dialog is a WhatsApp Business API provider built for teams that integrate the channel themselves: a fee per number, Meta's rates on top, and support times set by the tier. If you have the engineering and want the channel close to Meta's cost, that is a clean model. If you want the inbox, campaigns, journeys and an AI agent ready on day one, with one monthly plan, read on.

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The price per message, side by side

360dialog charges the Meta rate from the official rate card on each message, and adds 7% to Meta's rate on marketing messages sent through its standard endpoint instead of Meta's Marketing Messages API. For a utility template to a US number, that is Meta's $0.0034; CCX's all-in price for the same message is US$0.0084, on every plan. On top of the messages, 360dialog charges €49 or $59 per number a month on the Regular tier, €99 or $119 on Premium.

Two numbers make 360dialog's fee twice as large, while our plans go by monthly message volume, from US$39 to US$399, with the platform included. 360dialog also adds a 4% processing fee when the licence invoice is paid by card. So per message 360dialog comes out ahead; per month, add up the numbers you run and what you would put around the API.

CCX Messages, all includedWhatsApp to a US number, the same on every plan.

Monthly planUS$39 to US$399

Marketing templateNot available: Meta doesn't deliver marketing to US numbers

Utility templateUS$0.0084

SetupUS$0

Prices from the CCX published table.

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The differences that never show up in a unit price

DimensionCCX Messages360dialog

Pricing modelPlatform monthly fee plus a price per message, both publishedMonthly fee per number plus Meta's rate on each message; 7% surcharge on marketing sent outside Meta's Marketing Messages API

Billing unitMessage sentMessage sent, plus a monthly fee per number

CurrencyPublished table in US dollarsEuros or US dollars

Agent platformIncluded in the monthly fee: inbox, routing, reporting and automationPlans priced per WhatsApp number for API access: Regular €49 or $59, Premium €99 or $119 a month

Setup feeNoneNone published; 4% fee when the licence invoice is paid by card

Message receivedNot billed on WhatsAppNot listed as a charge on its pricing pages

SupportFrom the team that runs the platform, business days, 9 am to 6 pm Brasília timeFirst response under 4 hours on Regular and under 30 minutes on Premium, set by the tier

Where the data livesSão Paulo, Brazil; only Meta delivery and AI inference run outside BrazilStored in the US by default; optional local storage in regions that include Brazil and Germany

Pricing tables checked on October 16, 2026. See the source · Also cited: 360dialog.com/br/pricing-calculator-whatsapp-api, docs.360dialog.com/docs/get-started/pricing, docs.360dialog.com/docs/get-started/payments, docs.360dialog.com/docs/get-started/sandbox, docs.360dialog.com/docs/hub/local-storage, developers.facebook.com/documentation/business-messaging/whatsapp/pricing

When 360dialog is the right call

You want the Meta rate on utility, authentication and service messages, and a fixed fee per number.
Your team integrates the API into its own product or into another platform.
You need data stored locally: 360dialog offers optional local storage in regions that include Brazil and the EU.

When CCX is the right call

You want an AI agent that answers from your catalog and knowledge base in the same inbox, billed per interaction from US$0.02.
You want the platform with it: inbox, routing, campaigns, journeys and reporting in one monthly fee, US$39 to US$399.
You want to try it with real messages before paying: sign-up comes with a test credit and no card, where 360dialog asks for a payment method when you create the account.
You want support from the team that runs the platform, on business days from 9 am to 6 pm Brasília time.

See every platform side by side

About moving off 360dialog

Want the math on your own volume? Talk to us and we will compare it with your current invoice.

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Does 360dialog add a markup to Meta's rates?

Its calculator says it charges Meta's official rates without markup. Its documentation adds one exception: marketing messages sent through the standard endpoint, instead of Meta's Marketing Messages API, carry a 7% surcharge on Meta's rate. CCX publishes one all-in price per message: US$0.0084 for a utility template to a US number.

Is 360dialog priced per number?

Yes. The Regular tier is €49 or $59 per number a month and Premium is €99 or $119, renewed on the first day of each month, with Meta's message rates on top. CCX plans go by monthly message volume, from US$39.

Is there a free trial at 360dialog?

No trial is published. There is a free sandbox that sends up to 200 messages to your own number, and a payment method is required when you create the account. CCX gives a test credit at sign-up, with no card.

How does moving the number work?

The number is yours and stays yours: what changes is which platform answers for it at Meta. You connect it through Meta's own signup flow, and we walk through the migration with you.

Run the numbers with your own volume.

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