The cheapest channel you already have — and barely use.
iOS, Android and Web Push on the same route, with no template approval and no conversation window. A fraction of a cent per notification, with a quiet window per account and automatic cleanup of invalid tokens.
One credential per platform, and that is it.
Each store has its own way of authenticating the send. The platform keeps the credential encrypted, validates it with the provider when you save and warns you before the Apple key expires.
Apple .p8 authentication key, with Key ID and Team ID. The dashboard warns you before the key expires.
FCM v1 service account in JSON, generated in the Firebase console. No expiry date.
VAPID key pair generated by the platform; the public key is delivered to the service worker in the browser.
Nobody wakes your customer at three in the morning.
The quiet window belongs to the account, not to each campaign: a push scheduled outside it is automatically deferred to the next allowed time, instead of going out and burning the permission you took months to earn.
Allowed time. The push goes out immediately to the devices in the selected segment.
The permission is your asset. We look after it.
Push has no carrier cost, but it does have a silent one: every irrelevant notification brings the user closer to turning everything off. The dashboard shows the opt-in rate per platform and the volume of opt-outs, so you can see the wear before the drop.
From the entire base down to one specific device.
The same endpoint sends to a segment of a hundred thousand people or to the phone of a customer who has just called support. A segment by behavior, a topic by subject or a direct search by user.
A saved query over the device base, reusable in campaigns and in automations.
Reach is recalculated at send time — a segment is not a frozen list.
A fraction of a cent, with bands by volume.
Simple push, rich push and silent push have rates of their own, and the band is measured from the channel's volume. Cleanup of rejected tokens is included.
Full price table →| Category | up to 100k | 100k – 1M | 1M – 10M | above 10M |
|---|---|---|---|---|
| Simple pushTitle, text and deep link · APNs, FCM or Web Push | R$ 0,0015 | R$ 0,0012 | R$ 0,0010 | R$ 0,0008 |
| Rich pushImage, action buttons or custom sound | R$ 0,0022 | R$ 0,0018 | R$ 0,0015 | R$ 0,0012 |
| Silent pushBackground sync, with no notification displayed | R$ 0,0008 | R$ 0,0006 | R$ 0,0005 | R$ 0,0004 |
| Token cleanupRemoval of devices rejected by the provider | included | included | included | included |
The cost benchmark: a fraction of a cent per notification.
A channel with a Meta rate, for conversation and transactions.
A carrier rate, but it reaches any device.
Also cheap, with room for long content.
The comparison uses the lowest published price of each channel, from the price table.
The notice that is not worth an SMS, but is worth sending.
Every stage of the order, a cart reminder, an invoice available. Things you would leave unsaid if each notice cost ten cents.
From zero to the first push in an afternoon.
The SDK only registers the token and handles the payload. Targeting, scheduling, the quiet window and reporting stay on the server — changing the strategy does not require a new app version.
“We went back to telling the customer about every stage of the order. We used to pick what was worth an SMS; now the cost simply is not the criterion.”
What people ask before switching providers.
Already sending push through another provider? Talk to engineering .
Start today with R$ 50 in test credit.
Sandbox wallet released when you create the account, a WhatsApp test number and guided onboarding. No card, no contract.
