Map the path once. It runs on its own.
Journeys that send, wait and decide based on what happened with each customer. WhatsApp, SMS and email on the same path, started by a list, by an event from your system or by an API call. Build it by clicking and see the cost before you turn it on.
Sign up through the site and get a US$5 test credit.
What fits in a journey
Every contact that enters a journey gets its own run and moves through the steps at its own pace. Start from a ready-made template in the dashboard, or build the whole path through the API.
Plan B only goes out when plan A didn't arrive.
The condition waits for the signal as long as you choose, counted from the actual send. And a signal the channel doesn't report can't be used in a condition, so the SMS fallback doesn't go out to everyone.
- Pausing a journey pulls back whatever was scheduled.
- Archiving ends the runs in progress.
- A template paused by Meta pauses the journey; a problem with one contact only skips their step.
- By default, each contact enters a journey only once.
- You can see which step each contact is on.
What it cost, who converted, what came in.
Each journey's dashboard shows the cost spent, the journey's conversion, the attributed revenue and, step by step, how many people passed, received and read.
Start from one of the 8 templates.
These are the templates on the New journey screen. Each one comes with its steps already in place, and you adjust everything in the builder before turning it on.
A scheduled reminder gets sent. Exactly once.
Schedule WhatsApp, SMS or email for the right day and time. The message is recorded before it goes out, so a failure along the way doesn't turn into a duplicate. If it might have already arrived, resending asks a person to confirm.
And what already runs on its own
Smaller pieces that handle the day-to-day, set up in the dashboard, no journey needed.
Journeys are free. Messages aren't.
You pay for each message sent, at the channel's price. Waiting, branching and notifying your system cost nothing. No per-journey fee, up to 200 journeys per organization.
International price list in US dollars. The WhatsApp price depends on the destination country and the message category. SMS goes to Brazilian numbers only, on request.
Before your first journey
Still unsure? Talk to the team that runs the platform.
What's the difference between a journey and a campaign?
A campaign is one send to an audience at one moment. A journey follows each contact through several steps and picks the next one based on what they did.
Do I need a developer?
Not for the dashboard templates: you pick the trigger, the template and the wait. The API is there to build longer paths or to let your system add contacts to a journey.
How does my system put someone in a journey?
Three ways: adding the contact to a list that triggers it, sending an event with the name the journey listens for, or calling the journey's own entry route through the API.
Can I test before switching it on?
A journey starts as a draft and sends nothing until it's activated. You can build it calmly, review the steps and only then turn it on.
What happens if I pause it?
No one new gets in and whatever was scheduled is pulled back. Archiving goes further: it ends the runs in progress.
Does it work outside WhatsApp's 24-hour window?
Yes, because the send step uses an approved template, which is what Meta accepts to start a conversation.
Build your first journey today.
Sign up through the site and get a US$5 test credit.