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WhatsApp API pricing in Brazil

The price of every WhatsApp message to numbers in Brazil, by category, in reais. All included, falling with the month's volume, debited from a prepaid wallet.

No per-seat feesNo setup feeNo lock-in
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WhatsApp to Brazil+55 numbers · billed in BRLBR
  • MarketingOffers, launches and cart recoveryR$0.42down to R$0.38
  • UtilityOrder, payment and delivery updatesR$0.085down to R$0.065
  • AuthenticationOne-time passcodes and sign-insR$0.085down to R$0.065
  • ServiceReplies inside the 24-hour customer windowR$0.065per message
All included. Setup R$0, no per-seat fees.
The same prices as the CCX pricing page.

What 1,000 messages to Brazil cost.

In Brazil the price falls band by band with the month's volume, so a bigger batch costs less per message. Service has one price at any volume.

Cost of a batch, by category
MarketingR$0.42 in the first bandR$420.00
UtilityR$0.085 in the first bandR$85.00
AuthenticationR$0.085 in the first bandR$85.00
ServiceR$0.065 per messageR$65.00
1,000 messages of one category to numbers in Brazil, in reais, counted band by band.

The price falls with the month's volume.

Each message pays the band of its position in the month: the first ones at the first band, the next ones at the following bands.

Messages in the monthMarketingUtility and authentication
up to 1,000R$0.42R$0.085
1,001 to 10,000R$0.40R$0.08
10,001 to 100,000R$0.39R$0.07
100,001 to 1 millionR$0.385R$0.065
over 1 millionR$0.38R$0.065

Service costs R$0.065 per message at any volume.

Estimate your month in Brazil.

Move the sliders. The plan follows your total monthly messages, and marketing and utility follow the price list band by band.

Growth plan5,001 to 50,000 messages a monthR$399.00
Marketing10,000 messages, band by bandR$4,020
Utility20,000 messages, band by bandR$1,505
Authentication5,000 messages, band by bandR$405.00
Service8,000 × R$0.065R$520.00
Growth plan for43,000 messages

An estimate at current prices for an account billed in reais. Volumes are examples. Setup R$0, no per-seat fees.

How a message to Brazil is billed.

The same rules as every other destination. Nothing on the bill that isn't on this page.

Billed in reaisBrazilian numbers follow the local price list, in reais.
The price falls with volumeEach message pays the band of its position in the month, so the more you send, the less each one costs.
Meta's category is the one chargedIf Meta returns a different category than the one sent, the wallet reconciles with a refund or a top-up.
Rejected means not chargedA message the provider rejects never leaves your wallet. No category is free.

WhatsApp in Brazil, answered

Sending a lot to Brazil? Talk to the team that runs the platform.

How much does a WhatsApp marketing message cost in Brazil?

R$0.42 per message in the first band, all included, falling with the month's volume down to R$0.38. 1,000 marketing messages cost R$420.00.

Are service messages free in Brazil?

No. A reply inside the 24-hour customer window costs R$0.065 per message, at any volume.

In which currency are messages to Brazil billed?

In reais, from the Brazilian price list. Each message is debited from your prepaid wallet at the published price.

How does the price fall with volume?

Each message pays the band of its position in the month: the first ones at the first band, the next ones at the following bands, down to R$0.065 on utility and R$0.38 on marketing. The monthly plan follows your total volume, from R$129.90 to R$1,399.

Who decides whether a message is marketing or utility?

Meta does. The category Meta returns in the message status is the one charged; if it differs from the one sent, the wallet reconciles with a refund or a top-up.

Is there a setup fee or a per-seat fee?

No. No setup fee, no per-seat fees and no lock-in. You get a US$5 test credit when you sign up, with no card.

WhatsApp pricing in other markets.

WhatsApp Business APIInbox, campaigns, AI agent and the official number, in one platform.All pricesPlans, every channel and the monthly estimate.

Your first message to Brazil, today.

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