WhatsApp API pricing in the United States
The price of every WhatsApp message to numbers in the United States, by category, in US dollars. All included, the same on every plan, debited from a prepaid wallet.
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- MarketingOffers, launches and cart recoveryNot delivered
- UtilityOrder, payment and delivery updatesUS$0.0084per message
- AuthenticationOne-time passcodes and sign-insUS$0.0084per message
- ServiceReplies inside the 24-hour customer windowUS$0.0084per message
What 1,000 messages to the United States cost.
Marketing is the category that costs the most. Utility, authentication and service share one price.
Estimate your month in the United States.
Move the sliders. The plan follows your total monthly messages, and every line uses the published price for United States.
An estimate at current prices, in US dollars. Volumes are examples. Setup US$0, no per-seat fees.
United States next to other markets.
Markets billed in US dollars, side by side. Open any market for its full price list.
Where WhatsApp doesn't deliver marketing templates, as to US numbers, there is no price to publish. Brazil has its own price list in reais that falls with volume.
How a message to the United States is billed.
The same rules as every other destination. Nothing on the bill that isn't on this page.
WhatsApp in the United States, answered
Sending a lot to the United States? Talk to the team that runs the platform.
Can I send WhatsApp marketing messages to US numbers?
No. WhatsApp does not deliver marketing templates to users with US phone numbers, so there is no price to publish. Utility, authentication and service messages are delivered, at US$0.0084 per message.
Are service messages free in the United States?
No. No WhatsApp category is free: a reply inside the 24-hour customer window costs US$0.0084 per message to the United States, the same as utility and authentication.
In which currency are messages to the United States billed?
Messages to the United States are priced in US dollars, like every destination outside the eurozone. Each message is debited from your prepaid wallet at the published price.
Does the price per message drop with volume?
Not outside Brazil: the price per message to the United States is the same on every plan. What follows your volume is the monthly plan, from US$39 to US$399.
Who decides whether a message is marketing or utility?
Meta does. The category Meta returns in the message status is the one charged; if it differs from the one sent, the wallet reconciles with a refund or a top-up.
Is there a setup fee or a per-seat fee?
No. No setup fee, no per-seat fees and no lock-in. You get a US$5 test credit when you sign up, with no card.
WhatsApp pricing in other markets.
Your first message to the United States, today.
Sign up through the site and get a US$5 test credit.