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WhatsApp API pricing in India

The price of every WhatsApp message to numbers in India, by category, in US dollars. All included, the same on every plan, debited from a prepaid wallet.

No per-seat feesNo setup feeNo lock-in
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WhatsApp to India+91 numbers · billed in USDIN
  • MarketingOffers, launches and cart recoveryUS$0.0198per message
  • UtilityOrder, payment and delivery updatesUS$0.0064per message
  • AuthenticationOne-time passcodes and sign-insUS$0.0064per message
  • ServiceReplies inside the 24-hour customer windowUS$0.0064per message
All included. Setup US$0, no per-seat fees.
The same prices as the CCX pricing page.

What 1,000 messages to India cost.

Marketing is the category that costs the most. Utility, authentication and service share one price.

Cost of a batch, by category
MarketingUS$0.0198 per messageUS$19.80
UtilityUS$0.0064 per messageUS$6.40
AuthenticationUS$0.0064 per messageUS$6.40
ServiceUS$0.0064 per messageUS$6.40
1,000 messages of one category to numbers in India, in US dollars.

Estimate your month in India.

Move the sliders. The plan follows your total monthly messages, and every line uses the published price for India.

Growth plan5,001 to 50,000 messages a monthUS$99.00
Marketing10,000 × US$0.0198US$198.00
Utility20,000 × US$0.0064US$128.00
Authentication5,000 × US$0.0064US$32.00
Service8,000 × US$0.0064US$51.20
Growth plan for43,000 messages

An estimate at current prices, in US dollars. Volumes are examples. Setup US$0, no per-seat fees.

India next to other markets.

Markets billed in US dollars, side by side. Open any market for its full price list.

Every country
Per message, US dollars
ChileUS$0.0969PeruUS$0.0783United KingdomUS$0.0715ArgentinaUS$0.0698MexicoUS$0.0477ColombiaUS$0.0205IndiaThis pageUS$0.0198United StatesNot delivered

Where WhatsApp doesn't deliver marketing templates, as to US numbers, there is no price to publish. Brazil has its own price list in reais that falls with volume.

How a message to India is billed.

The same rules as every other destination. Nothing on the bill that isn't on this page.

Billed in US dollarsMessages to India are priced in US dollars, like every destination outside the eurozone.
Same price on every planThe plan follows your volume. The price per message to India doesn't change with it.
Meta's category is the one chargedIf Meta returns a different category than the one sent, the wallet reconciles with a refund or a top-up.
Rejected means not chargedA message the provider rejects never leaves your wallet. No category is free.

WhatsApp in India, answered

Sending a lot to India? Talk to the team that runs the platform.

How much does a WhatsApp marketing message cost in India?

US$0.0198 per message to a number in India, all included, on every plan. 1,000 marketing messages cost US$19.80.

Are service messages free in India?

No. No WhatsApp category is free: a reply inside the 24-hour customer window costs US$0.0064 per message to India, the same as utility and authentication.

In which currency are messages to India billed?

Messages to India are priced in US dollars, like every destination outside the eurozone. Each message is debited from your prepaid wallet at the published price.

Does the price per message drop with volume?

Not outside Brazil: the price per message to India is the same on every plan. What follows your volume is the monthly plan, from US$39 to US$399.

Who decides whether a message is marketing or utility?

Meta does. The category Meta returns in the message status is the one charged; if it differs from the one sent, the wallet reconciles with a refund or a top-up.

Is there a setup fee or a per-seat fee?

No. No setup fee, no per-seat fees and no lock-in. You get a US$5 test credit when you sign up, with no card.

WhatsApp pricing in other markets.

WhatsApp Business APIInbox, campaigns, AI agent and the official number, in one platform.All pricesPlans, every channel and the monthly estimate.

Your first message to India, today.

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Sign up through the site and get a US$5 test credit.