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WhatsApp API pricing in Italy

The price of every WhatsApp message to numbers in Italy, by category, in euros. All included, the same on every plan, debited from a prepaid wallet.

No per-seat feesNo setup feeNo lock-in
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WhatsApp to Italy+39 numbers · billed in EURIT
  • MarketingOffers, launches and cart recovery€0.0738per message
  • UtilityOrder, payment and delivery updates€0.0298per message
  • AuthenticationOne-time passcodes and sign-ins€0.0298per message
  • ServiceReplies inside the 24-hour customer window€0.0298per message
All included. Setup €0, no per-seat fees.
The same prices as the CCX pricing page.

What 1,000 messages to Italy cost.

Marketing is the category that costs the most. Utility, authentication and service share one price.

Cost of a batch, by category
Marketing€0.0738 per message€73.80
Utility€0.0298 per message€29.80
Authentication€0.0298 per message€29.80
Service€0.0298 per message€29.80
1,000 messages of one category to numbers in Italy, in euros.

Estimate your month in Italy.

Move the sliders. The plan follows your total monthly messages, and every line uses the published price for Italy.

Growth plan5,001 to 50,000 messages a month€99.00
Marketing10,000 × €0.0738€738.00
Utility20,000 × €0.0298€596.00
Authentication5,000 × €0.0298€149.00
Service8,000 × €0.0298€238.40
Growth plan for43,000 messages

An estimate at current prices, in euros. Volumes are examples. Setup €0, no per-seat fees.

Italy next to other markets.

Markets billed in euros, side by side. Open any market for its full price list.

Every country
Per message, euros
Netherlands€0.1403Germany€0.1211France€0.0792ItalyThis page€0.0738Spain€0.0665Portugal€0.0570Ireland€0.0570

Where WhatsApp doesn't deliver marketing templates, as to US numbers, there is no price to publish. Brazil has its own price list in reais that falls with volume.

How a message to Italy is billed.

The same rules as every other destination. Nothing on the bill that isn't on this page.

Billed in eurosMessages to Italy are priced in euros, like every destination in the eurozone.
Same price on every planThe plan follows your volume. The price per message to Italy doesn't change with it.
Meta's category is the one chargedIf Meta returns a different category than the one sent, the wallet reconciles with a refund or a top-up.
Rejected means not chargedA message the provider rejects never leaves your wallet. No category is free.

WhatsApp in Italy, answered

Sending a lot to Italy? Talk to the team that runs the platform.

How much does a WhatsApp marketing message cost in Italy?

€0.0738 per message to a number in Italy, all included, on every plan. 1,000 marketing messages cost €73.80.

Are service messages free in Italy?

No. No WhatsApp category is free: a reply inside the 24-hour customer window costs €0.0298 per message to Italy, the same as utility and authentication.

In which currency are messages to Italy billed?

Messages to Italy are priced in euros, like every destination in the eurozone. Each message is debited from your prepaid wallet at the published price.

Does the price per message drop with volume?

Not outside Brazil: the price per message to Italy is the same on every plan. What follows your volume is the monthly plan, from €39 to €399.

Who decides whether a message is marketing or utility?

Meta does. The category Meta returns in the message status is the one charged; if it differs from the one sent, the wallet reconciles with a refund or a top-up.

Is there a setup fee or a per-seat fee?

No. No setup fee, no per-seat fees and no lock-in. You get a US$5 test credit when you sign up, with no card.

WhatsApp pricing in other markets.

WhatsApp Business APIInbox, campaigns, AI agent and the official number, in one platform.All pricesPlans, every channel and the monthly estimate.

Your first message to Italy, today.

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